In the know

Sales vs. Marketing (Sales Series Part 1)

Sales vs. Marketing (Sales Series Part 1)

A long time ago, when I was first starting my …

In the know

Logo Design Tips

Logo Design Tips

Designing a logo sounds simple enough. But it’s one of …

In the know

The importance of a brand style guide

The importance of a brand style guide

Consumers are exposed to thousands of brands every day, which …

In the know

It’s the Holiday Season – Yay!!!

It’s the Holiday Season – Yay!!!

Regardless of what you celebrate, where you are from, or …

In the know

New Year’s Resolution – Again!

New Year’s Resolution – Again!

Ok – so another business year has come and gone.
Business …

In the know

Black Friday – what is next?

Black Friday – what is next?

There is no question that Black Friday was a creation …

In the know

Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

In the know

Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

In the know

Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

In the know

A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …