In the know
It’s not bad manners to leverage sponsorship! (Part 3)
In the mid 90’s, I attended many IEG Sponsorship Marketing …
In the know
Sponsorship – how can this be good? (Part 2)
Let’s pretend I am an event or a charity. I …
In the know
The other side of Stephen Hawking
The word “technology” is everywhere: IT departments in business enterprises, …
In the know
Making a case for Marketing Integration
We have all seen it happening in recent years.
The advertising …
In the know
It really is your choice
Which scenario would you rather have for your company….
Your company …
In the know
New Year’s Resolution – Again!
Ok – so another business year has come and gone.
Business …
