Designing a logo sounds simple enough. But it’s one of the most difficult and important tasks for a designer to undertake. It’s really important to capture the essence and personality of your client’s company. If you’re off the mark maybe the company’s business will suffer.
In essence you are creating the first step in the company’s brand.
Creating a logo requires critical thinking and lots of planning. You want to create something memorable, versatile, timeless, and unique. It has to be more then something that just looks good. It must have instant impact and speak to your audience.
Here’s a great article to help you understand what kind of planning goes into an effective logo and some design tips for all you designers out there. (Me included!)