In the know
It’s not bad manners to leverage sponsorship! (Part 3)
In the mid 90’s, I attended many IEG Sponsorship Marketing …
In the know
Sponsorship – how can this be good? (Part 2)
Let’s pretend I am an event or a charity. I …
In the know
What’s wrong with sponsorship in Manitoba? (Part 1)
I have come across so many organizations lately that are …
In the know
The other side of Stephen Hawking
The word “technology” is everywhere: IT departments in business enterprises, …
In the know
The Art of Self Promotion
Something that I wasn’t taught in design school was self-promotion.
But …
In the know
Making a case for Marketing Integration
We have all seen it happening in recent years.
The advertising …