Consumers are exposed to thousands of brands every day, which is why consistent branding is more important than ever. Developing a consistent look and messaging across all your marketing materials creates a stronger brand, which in turn increases your brand engagement and exposure and builds trust amongst consumers. But without guidelines to follow, it can be hard to keep that consistency. No matter the size of your company, a style guide is a valuable tool in creating a more cohesive and seamless look and feel across all platforms.
What is a Style Guide?
A Style guide is a document that defines how a particular brand looks, feels and sounds, and explains how the different branding elements should be used, both internally and externally. A well put together style guide helps communicate your brand in a consistent manner and helps both employees and designers know what guidelines to follow when creating any new visual elements or marketing materials.
What is included?
Brand guides are unique to every company. Some guides simply set down the rules for the treatment of the logo, while others can go into much more detail and include guidelines for the use of typography, imagery, the brands colour palette, the voice and tone and more. The style guide shouldn’t limit creativity but should be detailed enough to maintain consistency and make your brand recognizable.
Whether you’re a small business owner or you work for a large company, a style guide is an important and valuable reference tool to help maintain a strong brand as it grows and evolves. In today’s saturated market, anything you can do to create a stronger and more consistent brand will be beneficial to your company in the long run.