In the know

It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

In the know

Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

In the know

What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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Looking for “more” this season?

Looking for “more” this season?

As advertisers, it may seem like we want everyone to …

In the know

Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …

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Customer – “What you are doing to make the world better?”

Customer – “What you are doing to make the world better?”

In Winnipeg alone:

There are more than 200 places that sell …

In the know

Finding a way to “be”

Finding a way to “be”

I am – yet I am not
I dream – yet …

In the know

The difference between Sponsorship and Philanthropy

The difference between Sponsorship and Philanthropy

To this day, I remain confused as to why major …