In the know

The Value of Personal Service

The Value of Personal Service

A few weeks back, I had the experience of shopping …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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Easter Egg Hunt

Easter Egg Hunt

If you have kids, and are like me, you spent …

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You’re all the same – really!

You’re all the same – really!

Your company is the same as every one else in …

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The other side of Stephen Hawking

The other side of Stephen Hawking

The word “technology” is everywhere: IT departments in business enterprises, …

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Making a case for Marketing Integration

Making a case for Marketing Integration

We have all seen it happening in recent years.
The advertising …

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It really is your choice

It really is your choice

Which scenario would you rather have for your company….

Your company …

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Online vs. Storefront? (Sales series – Part 3)

Online vs. Storefront? (Sales series – Part 3)

I have been having an ongoing conversation with colleagues, family …

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If it’s all about sales…. (Sales Series Part 2)

If it’s all about sales…. (Sales Series Part 2)

I have an uncle that could sell anything to anyone.
I …

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Sales vs. Marketing (Sales Series Part 1)

Sales vs. Marketing (Sales Series Part 1)

A long time ago, when I was first starting my …