In the know
It’s not bad manners to leverage sponsorship! (Part 3)
In the mid 90’s, I attended many IEG Sponsorship Marketing …
In the know
Sponsorship – how can this be good? (Part 2)
Let’s pretend I am an event or a charity. I …
In the know
It really is your choice
Which scenario would you rather have for your company….
Your company …
In the know
Sales vs. Marketing (Sales Series Part 1)
A long time ago, when I was first starting my …
In the know
Increased positivity = reduced stress
If you watch the news lately you would think that …