In the know
It’s not bad manners to leverage sponsorship! (Part 3)
In the mid 90’s, I attended many IEG Sponsorship Marketing …
In the know
Sponsorship – how can this be good? (Part 2)
Let’s pretend I am an event or a charity. I …
In the know
What’s wrong with sponsorship in Manitoba? (Part 1)
I have come across so many organizations lately that are …
In the know
Are you doing what every one else does?
Here’s what I have learned over the years…. most people …
In the know
The death of amateur sport?
Recently, I have been reconnecting with amateur sport at the …
In the know
Is competition really all that bad?
My eleven year-old daughter plays recreational soccer in the city.
As …
In the know
Transformer un échec de marketing en réussite!
En 2017, prenez la résolution de regarder l’envers de la …
In the know
Turning marketing failure into fortune!
In 2017, resolve to flip things around…
Marketing experts are behind …
In the know
The fine line between win and lose
Over the years I have been fascinated by leadership – …
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