In the know

It’s Christmas in June in Winnipeg!

It’s Christmas in June in Winnipeg!

Well, it’s that time of year again.
The 2018 TD Winnipeg …

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The power of sport

The power of sport

Its a funny thing – you can be thinking poorly of …

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Volunteering is good for the soul

Volunteering is good for the soul

The Agility Association of Canada (AAC) Agility Regional Championships were …

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Is it necessary to organize spontaneity?

Is it necessary to organize spontaneity?

I used to complain (still do) about how the school …

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It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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It’s the Holiday Season – Yay!!!

It’s the Holiday Season – Yay!!!

Regardless of what you celebrate, where you are from, or …

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Looking for “more” this season?

Looking for “more” this season?

As advertisers, it may seem like we want everyone to …

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New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

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Are you doing what every one else does?

Are you doing what every one else does?

Here’s what I have learned over the years…. most people …