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Forget meals on wheels, now it’s meals in a box

Forget meals on wheels, now it’s meals in a box

Back in my university days, I lived in a co-ed …

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Is it necessary to organize spontaneity?

Is it necessary to organize spontaneity?

I used to complain (still do) about how the school …

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Adding the Finishing Touch

Adding the Finishing Touch

As a designer, I get excited whenever I get to …

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It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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Easter Egg Hunt

Easter Egg Hunt

If you have kids, and are like me, you spent …

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You’re all the same – really!

You’re all the same – really!

Your company is the same as every one else in …

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Is your website accessible?

Is your website accessible?

First of all, what is website accessibility?
Website accessibility guidelines are …

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Making a case for Marketing Integration

Making a case for Marketing Integration

We have all seen it happening in recent years.
The advertising …