Winnipeg rolls out new recycling and garbage services

Deschenes Regnier created the new 4R Winnipeg brand and developed the communications strategy to support the launch of the city’s new recycling and garbage service program. Radio, print, bus, web and direct mail advertising created awareness for the October 1 start date. Television spots introduced residents to the new eco-friendly collection vehicles and showed residents how and where to place carts to allow easy and successful automated collected.  “How-To” videos provide detail for the full range of new services.