Villa Youville is the only complex in Manitoba that houses independent living, assisted living and nursing home residences – all under one roof. With expansion plans in the works and to commemorate 50 years of service in the community, the Villa wanted to revamp their image.
Focused on capital fundraising efforts and wanting to build credibility, key stakeholders were keen to develop a new logo, slogan, signage, promotional materials and a bilingual website. Working with senior management, we identified key messages and differentiators to incorporate into the marketing tools. Launching a new website also addressed other important issues for the organization.
With their first online presence, they were able to help meet the ongoing need to attract qualified health care professionals, provide online donation capacity, share onsite activities calendars with visitors, and reduce the volume of phone requests for floor plans and information from potential new residents.