• Campaigns
  • Identity
  • Strategy

Thompson Yours and Mine was created as an “umbrella” brand to promote a variety of environmental issues on behalf of the City of Thompson, Manitoba and its primary employer Vale, a multi-national mining company.

Vale Inco - Logo

A Wolf icon reflecting Thompson’s proximity to wilderness and its strong connection to aboriginal culture, was created and unveiled as a mascot to accompany school curriculum.

The brand’s first use was in connection with a highly successful water conservation project.

Vale Inco - Logo Swatches

Vale Inco - Logo Font

Vale Inco - Icon

Vale Inco - Promotional Materials

Vale Inco - Print Advertisements

Vale Inco - Trade Show Booth