- Campaigns
- Identity
- Strategy
Thompson Yours and Mine was created as an “umbrella” brand to promote a variety of environmental issues on behalf of the City of Thompson, Manitoba and its primary employer Vale, a multi-national mining company.
A Wolf icon reflecting Thompson’s proximity to wilderness and its strong connection to aboriginal culture, was created and unveiled as a mascot to accompany school curriculum.
The brand’s first use was in connection with a highly successful water conservation project.
