• Digital Advertising
  • Strategy

In responding to student needs, the Manitoba government revamped its Student Bursary program by seeking to both create awareness for the new offerings as well as increase applications for the available funds.

In order to dispel myths about financial assistance for students, we created a social media campaign that targeted eligible students encouraging them into inquire about the program and application process.

We developed a new positioning line, a call to action and several creative solutions for Facebook, Instagram and Twitter campaigns. Campaign elements were also used in social media conversations, in a microsite, as well as in community newspaper print ads.