• Design
  • Identity
  • Strategy

Just four words communicated the company’s essence and drive: An Earth Moving Company. Leveraging the awareness and heritage of the “Cross” name, we re-branded Cross Oilsands Contracting to Crossterra.

The logo is emblematic of a patchwork of earth, rock, grass and sky, and the open spaces between. The open spaces create a cross. We named and branded their safety program: Absolute Zero.

Crossterra - Logo

Crossterra - Logo Swatches

Crossterra - Logo Font

Crossterra - Logo Icon

Crossterra - Stationery

Crossterra - Printed Materials

Crossterra - Promotional Package