- Design
- Identity
- Strategy
Just four words communicated the company’s essence and drive: An Earth Moving Company. Leveraging the awareness and heritage of the “Cross” name, we re-branded Cross Oilsands Contracting to Crossterra.
The logo is emblematic of a patchwork of earth, rock, grass and sky, and the open spaces between. The open spaces create a cross. We named and branded their safety program: Absolute Zero.
