- Design
- Identity
Many CBCRA members are household names – the brand owners of beverages that we consume every day.
Deschenes Regnier developed the identity for this industry-funded, not-for-profit association and produced its stakeholder communications materials to help reach Manitobans and educate them about recycling drink containers.
Having also created the Recycle Everywhere program brand to promote recycling, sponsorships with the Jets, the Blue Bombers and the Goldeyes sports teams were leveraged for additional advertising opportunities.
