- Digital Advertising
This quirky animated super-hero acts as the identity for one of Cambrian’s integrated strategies – to attract new members by offering “no-fee” banking.
UnFee’s cartoon character is consistent with Cambrian’s efforts to distinguish it from Canadian banks and to reinforce its premise that banking can be a personalized experience.
To acknowledge the program’s success Cambrian advertising frequently reports that members have saved millions of dollars, or promotes new ways to escape from pesky service fees. Way to Go UnFee!