Université de Saint-Boniface launches new identity

USB was re-branded to recognize its new “university” status and name –
Université de Saint-Boniface. Informed by on-line research that engaged multiple stakeholder segments, the new brand strikes a balance between nearly 200 years of history and USB’s strong commitment to innovation, reflected in new state-of-the-art facilities and technology. A year of planning and production coordination allowed the brand to be “rolled-out” across all communication platforms simultaneously in the fall of 2012.