The more thing’s change…

For those of us that hate being forced to sit through commercials, you may see fewer of them – on the ‘ole tube’ at least.

Media networks – after years of inundating us with commercials – are trying to catch up to their customers walking away in favour of market disruptors, offering commercial-free viewing. The hope is that fewer commercials will lead to more viewers and a better return for advertisers.

But no one can get too comfortable. Some of those same disruptors will eventually forget to listen to their customers and be forced to change their revenue model.

And so it goes.