When I started at Deschenes Regnier, one of the things I had to do was sit down with my production coordinators and choose paper.
I remember it being a little stressful because there were so many options. Back then paper had a very strong influence on the design. It helped highlight the concept, quality and the message of the piece.
In the era of websites and digital marketing, it’s become less and less common to choose a paper for your print project. Digital printing has also had an influence. Paper selection isn’t as important now as having a quick turn around time.
So if you’re either a client, fellow designer, or just twitter follower maybe next time consider a paper stock that helps sell your brand or message and helps you stand out from the crowd.
Here’s a helpful link that will help you pick your perfect paper.