About a year ago there was a lot of buzz that Flash was dead. Major browsers were dropping support for the platform, YouTube upgraded its video player so it streamed videos using HTML5 by default, and then there is Apple, who famously refused to run the proprietary software on any of their mobile devices.
Why all the fuss?
For a long time Flash was the most efficient way to stream audio, video and complex animations online. A huge portion of the web relied on Flash to deliver this style of information. The knock against Flash is its appetite to consume a lot of a computer’s processing power and battery power. More importantly, it has become a target for hackers who have regularly exploited critical security flaws in the software.
Huge advances in open source, standards compliant technologies such as HTML5 can now fill the void that Flash once filled, and they can do it more efficiently. When you add it all up, you can see why the shift to move away from Flash.
What does this mean?
The death of Flash will not be immediate; it will most likely be a long and slow phasing out of the technology. As marketers, we want to make sure our messages reach our audiences with maximum impact on all major browsers. With online advertising vehicles and Apple mobile devices no longer supporting the platform, Flash is no longer the best tool for the job.