For many years, I used to facilitate strategic planning sessions for small businesses and not-for-profits.
I started each and every one of those sessions with the following quote from Alice in Wonderland:
Alice – would you tell me please which way I ought to go from here?
Cat – That depends a good deal on where you want to get to?
Alice – I don’t much care where.
Cat – Then it doesn’t matter which way you go.
The quote is as relevant today as it was when I did those sessions.
And it is equally applicable to the development of your brand strategy. It doesn’t matter what message you develop – if you don’t know what you want (or need) to say.
But sometimes it’s hard to create that message/direction on your own.
That’s where a brand specialist can help. That’s where we can help.