The Branding of Nostalgia
What comes to mind when you hear the expression “Get out of jail free”?
Embedded in our popular culture, Parker Brother’s Monopoly has sold more than 275 million games—with over 2,700 co-branded versions, from Dr. Who to the Beatles editions.
Recent research has shown the powerful psychological effect of “social connectedness” through nostalgic experiences. Scientific studies have shown that nostalgia has a very positive effect on us.
Whether you connect your brand’s attributes to the past or your campaign design is a “blast from the past”, nostalgia has been used as a powerful marketing tool for generations.
It’s a simple strategy that even young brands can use, to build and maintain loyalty.
