Tell me why – not what
Take a look at most company websites. In fact, take a look at your own website.
Most companies excel at telling you what they do – but that’s the easy part.
Some are “okay” at saying who they are – not the clinical or historical explanation of the company, but really who they are.
But very few companies take the time to answer all of the why’s –
- why we do what we do
- why we think it is different
- why you as a customer should care
- why you as a customer should pick us
What’s the difference between telling what you do and why you do it?
Consumers expect that you do what you do.
But they care about why you are doing it.
