Technology adaptation can affect marketing

Technology has been flying at us at a fast and furious rate.

Rather than defining a generation with each age group, experiences with technology are shaping mindsets.

“People two, three or four years apart are having completely different experiences with technology,” said Lee Rainie, director of the Pew Research Center’s Life Project. “College students scratch their heads at what their high school siblings are doing, and they scratch their heads at their younger siblings. It has sped up generational differences.”

In today’s world, dividing market segments by technology adaptation levels can be more relevant than focussing on their age — companiese need to focus on behaviour.