New toy disrupts the “pink aisle”
What do toys targeting parents of girls, and the new YouTube channel “Toy Hackers”, have in common?
Introducing GoldieBlox – a brand of toys created by a burgeoning female engineer, wanting to make a social impact on how girls are being introduced to scientific principles more commonly imbedded in boy toys.
GoldieBlox began as a kickstarter campaign to manufacture a small order of products that would “disrupt the pink aisle” and has quickly blossomed into a successful toy developer and media channel.
Goldie Blox proves that good design that resonates with its audiences is a formula for success. Everything tied to the mother-brand has spunk, energy and authenticity. Design elements support the brand through colourful characters, shapes and upbeat, relatable language.
I was so jazzed, I’ve joined GoldieBlox’s Toy Hackers Secret Society and can’t wait to learn how to solve everyday problems with my own inventions!
