It’s always a good time to review your brand!
When was the last time you reviewed how your brand was performing? How it was viewed in your market? What your customers value most? What are the barriers to gaining new customers?
The purpose of conducting a brand perception survey is to understand and pinpoint how you can competitively position your products/services. Asking well thought-through questions and addressing the responses with the mindset to take action will enable you to refresh your organization, inside-out.