It “worked in the past” – doesn’t work now!
If you have been buying media advertising the same way for the last ten years – it’s time to stop!
The world has changed. People communicate differently. And they get their information from a wide variety of sources.
If you are still only buying traditional media elements because they have “always worked”, you need to talk to someone right now.
And this isn’t about bashing traditional media – a smart combination of traditional and new media options can be a very effective tool in delivering your message.
Let’s be clear and blunt – if you are using media plans that worked ten years ago, you are wasting money.
The advertising environment is much more complex today. It offers many more options. And in many cases these options provide better tracking, better measurement tools and better pricing in comparison to impact.
So here’s the tip – don’t keep doing your advertising because it is easier or because you like the sales reps. Sit down with a media planner that truly understands today’s marketing landscape and develop a cost-effective plan that identifies the vehicles that will meet your specific needs.
Don’t wait until that “internet thing” catches on. Do it this month.
Your business and your marketing budget you will thank us for the advice.
