One of the most important requirements for an advertising or design firm is retaining clients. You may produce award-winning solutions, but if you can’t keep clients, your business and reputation will suffer.
So what are the secrets of a good client/agency relationship?
Trust? Flexibility? Communication? Let’s not kid ourselves; it’s all of these and more.
An agency and its clients have to share the same vision when it comes to marketing and branding business objectives. And that can only happen when they have a good relationship.
So if you’re a designer or a business owner (the client), here’s an interesting article that will help you understand what I’m writing about. Enjoy.