To be funny, or not to be funny? That is the question –
Whether ’tis nobler in the mind to suffer through another unimaginative campaign,
Or shall I engage thee through wit, charm or humour?
Why the bad Hamlet reference? Being humorous in branding is a great way to get an emotional response from the audience.
But trying to get laughs for laughs sake isn’t the best way of going about it. You don’t want to come off as condescending or cheesy. It’s important to be smart and witty to get that positive response.
Whether it’s a Super Bowl ad or online campaign, know when to be or not to be funny. Here’s a great article that expands on what I’m talking about!