Connecting to the new Global Citizen
Smartphones have led the way in shaping our attitudes about the world and where we fit within it. It’s helped to shape the new global citizen, whose outlook and attitudes are distinct from the perspectives we’ve seen in past generations.
For example, this group cares equally about global and local issues. They also tend to be more entrepreneurial and ready to embrace risk. They are twice as likely to have started a business with international customers.