In the know

Is advertising running/ruining politics?

Is advertising running/ruining politics?

So this is it then.
We have finally come to the …

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Putting on the “Clown Suit”

Putting on the “Clown Suit”

I love this recent post from Seth Godin about the …

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The Branding of Politics

The Branding of Politics

Whoever doesn’t believe that marketing is playing an increasingly popular …

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Driving Impact

Driving Impact

The toughest part of any successful campaign is finding a …

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Practically Perfect

Practically Perfect

Britain’s largest supermarket chain has branded “imperfection”.
Tesco’s brand and …

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What does it take to fit in?

What does it take to fit in?

Don’t try so hard!
Remember that copycat kid in school? He …

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Do Awards = Legitimacy?

Do Awards = Legitimacy?

During my years in this business, some of the work I …

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Is the Ad industry losing touch?

Is the Ad industry losing touch?

Almost two-thirds of people don’t feel the ad industry represents …

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When all you have is “more”

When all you have is “more”

Using more as a differentiator doesn’t always mean it’s better.
Sadly, I …

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Keeping it Real

Keeping it Real

Just when you think things are getting real, think again.
Fake …