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When all you have is “more”

When all you have is “more”

Using more as a differentiator doesn’t always mean it’s better.
Sadly, I …

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Keeping it Real

Keeping it Real

Just when you think things are getting real, think again.
Fake …

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Political campaigns using Facebook

Political campaigns using Facebook

Advertisers take note: Facebook is rolling out a new feature …

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Connecting to the new Global Citizen

Connecting to the new Global Citizen

Smartphones have led the way in shaping our attitudes about …

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Increasing challenges for creating Fan Engagement

Increasing challenges for creating Fan Engagement

I’m not a hardcore sports fan but I do jump …

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Banking on the New Consumer

Banking on the New Consumer

Consumers are now realizing that banking, like any other product/service …

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Be careful of the race to the bottom …

Be careful of the race to the bottom …

You might just win!
A mentor of mine used to warn …

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Hark, I hear a Beacon!

Hark, I hear a Beacon!

I’ve just downloaded the SnipSnap app from iTunes. While I …

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Is your website mobile friendly?

Is your website mobile friendly?

On April 21, 2015 Google updated its search algorithm to …