In the know

Don’t use a committee to choose your creative direction

Don’t use a committee to choose your creative direction

Before you begin your marketing or creative process, it is …

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Planning ALL your media activity!

Planning ALL your media activity!

We see the entire process of marketing and media strategies …

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The fine line between win and lose

The fine line between win and lose

Over the years I have been fascinated by leadership – …

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Happy New Year

Happy New Year

Happy New Year and welcome back to all our colleagues …

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Afraid of Ad Agencies?!

Afraid of Ad Agencies?!

I have worked in this business for over twenty years …

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Children now influence adult purchases

Children now influence adult purchases

Kids are increasingly holding sway over what parents are buying.
Turner …

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The “WE” economy

The “WE” economy

We are all in this together—and the seismic change from …

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A New Form of Branded Content

A New Form of Branded Content

I love podcasts. Fiction or non-fiction there’s something about the …

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Is advertising running/ruining politics?

Is advertising running/ruining politics?

So this is it then.
We have finally come to the …

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Behind the Scenes

Behind the Scenes

If you want to deliver a brand image that resonates …