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New Owners – New Brand?

New Owners – New Brand?

I’m a racing fan – particularly Formula 1. It’s the …

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First few days at Deschenes Regnier

First few days at Deschenes Regnier

As I started my two-week work placement here many thoughts …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

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come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …

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Examining the Customer User Experience

Examining the Customer User Experience

You know how sometimes you get a bee in your …

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When mistakes become opportunities

When mistakes become opportunities

When I was just starting my career I did event …

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It “worked in the past” – doesn’t work now!

It “worked in the past” – doesn’t work now!

If you have been buying media advertising the same way …

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Don’t become “one of them”

Don’t become “one of them”

Think of this…
There are lots of competitors in your industry.
Before …

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The lost art of Listening

The lost art of Listening

Sure, I get it. There’s email and text and messenger …