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Chanel says goodbye

Chanel says goodbye

Over the last two weeks, Deschenes Regnier was pleased to …

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And so it begins…..

And so it begins…..

Before starting my work placement at Deschenes Regnier, I kept …

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Pick us, pick us!!!!

Pick us, pick us!!!!

How do you pick an ad agency or a marketing …

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The power of sport

The power of sport

Its a funny thing – you can be thinking poorly of …

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Is it necessary to organize spontaneity?

Is it necessary to organize spontaneity?

I used to complain (still do) about how the school …

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It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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You’re all the same – really!

You’re all the same – really!

Your company is the same as every one else in …

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Making a case for Marketing Integration

Making a case for Marketing Integration

We have all seen it happening in recent years.
The advertising …