In the know

Is it necessary to organize spontaneity?

Is it necessary to organize spontaneity?

I used to complain (still do) about how the school …

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It’s not bad manners to leverage sponsorship! (Part 3)

It’s not bad manners to leverage sponsorship! (Part 3)

In the mid 90’s, I attended many IEG Sponsorship Marketing …

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Sponsorship – how can this be good? (Part 2)

Sponsorship – how can this be good? (Part 2)

Let’s pretend I am an event or a charity. I …

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What’s wrong with sponsorship in Manitoba? (Part 1)

What’s wrong with sponsorship in Manitoba? (Part 1)

I have come across so many organizations lately that are …

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You’re all the same – really!

You’re all the same – really!

Your company is the same as every one else in …

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Making a case for Marketing Integration

Making a case for Marketing Integration

We have all seen it happening in recent years.
The advertising …

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Motivated by “how little they can do”

Motivated by “how little they can do”

As a father of a 12 year old, I am …

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It really is your choice

It really is your choice

Which scenario would you rather have for your company….

Your company …

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Online vs. Storefront? (Sales series – Part 3)

Online vs. Storefront? (Sales series – Part 3)

I have been having an ongoing conversation with colleagues, family …

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If it’s all about sales…. (Sales Series Part 2)

If it’s all about sales…. (Sales Series Part 2)

I have an uncle that could sell anything to anyone.
I …