In the know
Children now influence adult purchases
Kids are increasingly holding sway over what parents are buying.
Turner …
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New toy disrupts the “pink aisle”
What do toys targeting parents of girls, and the new …
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The Branding of Politics
Whoever doesn’t believe that marketing is playing an increasingly popular …
In the know
Practically Perfect
Britain’s largest supermarket chain has branded “imperfection”.
Tesco’s brand and …