apple1984

From a marketing perspective, this iconic ad has been called a masterpiece in advertising. It is in the Clio Awards Hall of Fame and is one of Ad Age’s Top 50 Greatest Commercials. While the ad is still remembered thirty years after its launch, a little remembered fact is that the ad actually only ran two times – once on December 31, 1983 and once on January 22, 1984 during the Super Bowl. The ad is a true testament to the power of a great creative concept.