A basic look at Google AdWords

A basic look at Google AdWords

Whether you’re a large established business with multiple locations, a small business owner, or an entrepreneur just starting out, Google AdWords is a great tool to get your products or services seen by potential customers.

What is Google Adwords?

Google AdWords is basically an online advertising tool that helps businesses connect with potential customers.

So how does it work?

Let’s say you have a small business and you are looking to expand your business beyond everyday foot traffic. AdWords allows a business to create a campaign, select an appropriate daily budget, and choose the audience you want your ads served to.

Establishing goals

Before a campaign is created, it is important to establish goals for the campaign. Let’s say for example, you want to increase online traffic and you would like to reach a younger audience.

Target Audience

Think about who those users are and how they spend time online. If, for example, reaching locals in their 20s and 30s would increase your online traffic, then you can target users in that age range and within a specified distance from your location.


Work out a daily budget you are comfortable with. AdWords will set out to show your ads as much as possible until your daily budget is met.


Once the campaign is set up it’s time to create clear and relevant ads that will link users to the desired pages on your website.

The Campaign

Launch the campaign! When the campaign goes live, your ads will appear in relevant Google search result pages and/or next to relevant content on websites throughout Google’s advertising network. Potential customers find your products and services when they are looking for them and you get access to more potential customers.


This is a really simple outline of some of the basic functions of Google AdWords that can help your business. Stay tuned for more on how digital advertising can help your business.