Ringette Manitoba is one of over 80 provincial sport-governing bodies in the province. As part of their strategic plan, the association was looking to develop a new brand positioning to help them compete for athletes, volunteers and funding.
We worked with Ringette Manitoba to develop a brand plan that provided the association with a new name and visual identity, a new brand positioning, and key messages that could be used in all communications materials.
Once those items were approved by the Board, Deschenes Regnier also worked with the staff to design, develop and program a new website that reflected the new brand and the new programs. We also developed a unique Facebook marketing strategy for the sport that enables them to target key audiences with program specific messages, and to track the responses to those messages throughout their campaigns.
The initial success of the Facebook marketing campaign has enabled us to create a marketing template that can be used throughout the year to promote a variety of different Ringette Manitoba events and activities.