- Corporate Communications
Helping make dreams come true. This is not only Cambrian’s mission, but its core purpose.
Cambrian is one of the largest credit unions serving Winnipeg and Selkirk and our teams develop ongoing advertising campaigns generating activity on both the lending and savings side of the business.
Our animated super-hero also acts as the identity for Cambrian’s integrated strategy – to attract new members by offering “no-fee” banking. UnFee’s cartoon character is consistent with Cambrian’s efforts to distinguish it from Canadian banks and to reinforce its premise that banking can be fun.
To acknowledge the program’s success Cambrian advertising frequently reports that members have saved millions of dollars, or promotes new ways to escape from pesky service fees. Way to Go UnFee!