• Campaigns
  • Identity
  • Strategy

A key objective of the strategy for the Waste Management Program was to ensure residents understood how to use the new recycling and garbage carts – that they be positioned correctly to allow for pickup by automated vehicles.

4R Winnipeg - Logo

4R Winnipeg - Logo Swatches

4R Winnipeg - Logo Font

4R Winnipeg - Logo Icon

The plan also included development and focus group testing of a new 4R Winnipeg brand, and strategies and tactics to reach residents of diverse socio-economic backgrounds.

4R Winnipeg educates residents and the new identity reflects the program’s overall environmental focus.

4R Winnipeg - Printed Materials

4R Winnipeg - Educational Mailers

4R Winnipeg - Transit Advertisement

4R Winnipeg - Brochure

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