The Proof is on the Paper

The Proof is on the Paper

If you are on the go and need to search for information, everybody knows that mobile is the platform for this function.

But did you know that in addition to all the digital support from the website and mobile app, IKEA also prints 203 million copies of their product catalogue!?

In fact, the 2018 catalogue has been out for about a month now and it took over 18 months to produce. Can you imaging proofreading that project?

With all the disruption that retail is experiencing, IKEA is definitely doing something right to respond to their audience. Something the folks over at Sears could have used.


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