The brilliance of Lewis Carroll

The brilliance of Lewis Carroll

For many years, I used to facilitate strategic planning sessions for small businesses and not-for-profits.

I started each and every one of those sessions with the following quote from Alice in Wonderland:

Alice – would you tell me please which way I ought to go from here?

Cat – That depends a good deal on where you want to get to?

Alice – I don’t much care where.

Cat – Then it doesn’t matter which way you go.

The quote is as relevant today as it was when I did those sessions.

And it is equally applicable to the development of your brand strategy. It doesn’t matter what message you develop – if you don’t know what you want (or need) to say.

But sometimes it’s hard to create that message/direction on your own.

That’s where a brand specialist can help. That’s where we can help.

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