New Study Highlights Consumer’s Need for Privacy

New Study Highlights Consumer’s Need for Privacy

While people are willing to share sensitive information with businesses in the name of safety and efficiency, researchers say they’re less enthusiastic about exchanging personal details in return for better advertising or offers.

This result suggests that if companies want to sell directly to consumers, they’ll have to take another look at that old-fashioned sales tactic: Face-to-Face.

As for businesses requiring customer details, they’ll have to make a strong case in the name of safety and efficiency.

 

 

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