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Do Brand Extensions work?

Do Brand Extensions work?

“I will leverage my brand’s success by extending it to …

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Reviewing Google’s new identity

Reviewing Google’s new identity

Earlier this month the tech giant, Google launched its new …

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Is face-to-face dead?

Is face-to-face dead?

I have a ten year old daughter that is deathly …

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The Copycat Approach…

The Copycat Approach…

“My odds for success are greater if I follow the …

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Doing well while doing “good”

Doing well while doing “good”

Community support should be part of a company’s overall marketing …

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The Socially-Driven Enterprise

The Socially-Driven Enterprise

Access to technology and instant information has enabled consumers to …

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A Brand is not a Logo (or a tagline)

A Brand is not a Logo (or a tagline)

On a weekly basis, we receive calls from potential clients …

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Branding 101

Branding 101

If you are wondering whether you need to work on …

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Branding a branding company

Branding a branding company

How do you build a brand when every competitor in …