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Different Strokes for Different Folks

Different Strokes for Different Folks

Marketing has changed over the past 20 years. As a …

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Everybody is the same – be DIFFERENT

Everybody is the same – be DIFFERENT

Every industry, in every country in the world has similar …

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Don’t use a committee to choose your creative direction

Don’t use a committee to choose your creative direction

Before you begin your marketing or creative process, it is …

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Shaking the ground in financial services

Shaking the ground in financial services

Ongoing public distrust towards traditional financial services organizations will continue …

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Hark, I hear a Beacon!

Hark, I hear a Beacon!

I’ve just downloaded the SnipSnap app from iTunes. While I …

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Can a ten year old teach marketing?

Can a ten year old teach marketing?

I have a ten-year-old daughter. Now there is a lead …

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Chasing the mythical “age demographic”

Chasing the mythical “age demographic”

In the nineties, when I was working at a media buying …

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Take your dog to work!

Take your dog to work!

I’ve been taking my dog Jack to work on and …

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Learn to do by doing

Learn to do by doing

For as long as I can remember, I have always …