In the know

Is it different because you say it is?

Is it different because you say it is?

As a brand strategist, I work with clients to help …

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Photoshop – a brief history!

Photoshop – a brief history!

It pains me to say I’ve used Photoshop before the …

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EIGHT TIPS IN TWENTY MINUTES

EIGHT TIPS IN TWENTY MINUTES

Some time ago we made a short presentation to a …

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The Branding of Nostalgia

The Branding of Nostalgia

What comes to mind when you hear the expression “Get …

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The Branding of Politics

The Branding of Politics

Whoever doesn’t believe that marketing is playing an increasingly popular …

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Driving Impact

Driving Impact

The toughest part of any successful campaign is finding a …

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Reputation and Brand

Reputation and Brand

It’s no coincidence that companies with the best reputations also …

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Practically Perfect

Practically Perfect

Britain’s largest supermarket chain has branded “imperfection”.
Tesco’s brand and …

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Probably Brilliant

Probably Brilliant

While Carlsberg has proven the test of time, their newest organic …

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How secure is your data (really)?

How secure is your data (really)?

We all know how costly data security is. In fact, …