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Banking on the New Consumer

Banking on the New Consumer

Consumers are now realizing that banking, like any other product/service …

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Be careful of the race to the bottom …

Be careful of the race to the bottom …

You might just win!
A mentor of mine used to warn …

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Different Strokes for Different Folks

Different Strokes for Different Folks

Marketing has changed over the past 20 years. As a …

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Everybody is the same – be DIFFERENT

Everybody is the same – be DIFFERENT

Every industry, in every country in the world has similar …

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Don’t use a committee to choose your creative direction

Don’t use a committee to choose your creative direction

Before you begin your marketing or creative process, it is …

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Shaking the ground in financial services

Shaking the ground in financial services

Ongoing public distrust towards traditional financial services organizations will continue …

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Hark, I hear a Beacon!

Hark, I hear a Beacon!

I’ve just downloaded the SnipSnap app from iTunes. While I …

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Can a ten year old teach marketing?

Can a ten year old teach marketing?

I have a ten-year-old daughter. Now there is a lead …

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Chasing the mythical “age demographic”

Chasing the mythical “age demographic”

In the nineties, when I was working at a media buying …