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The death of amateur sport?

The death of amateur sport?

Recently, I have been reconnecting with amateur sport at the …

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First Year Graphic Design Student Tips

First Year Graphic Design Student Tips

It’s easy to look back and see what I should …

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Breaking away from “always”

Breaking away from “always”

As of last month, everybody in my family now carries …

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Target based on buying habits not demographics

Target based on buying habits not demographics

Still focused on using demographics to guide your advertising strategy?
Take …

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Building your message

Building your message

Here’s a quick tip for small businesses…
Don’t tell me what …

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Is it time for a brand redesign?

Is it time for a brand redesign?

Is it time to makeover your company’s visual identity?
A redesign …

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Reflections on a Hallowe’en just past

Reflections on a Hallowe’en just past

Hallowe’en is over. My daughter loved her costume and had …

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A font’s role in a brand

A font’s role in a brand

We like to talk about the value of messaging, personality …

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come together – right now – over me*

come together – right now – over me*

(*With apologies to the Beatles)
They say that…

It is only a …

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The US Government has a branding problem – and here’s why

The US Government has a branding problem – and here’s why

There has been a lot said about what’s going on …